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Culture Shock Exhibition Redefines Tradition and Technology in Ivory Coast

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IVORY COAST – The Adama Toungara d’Abobo Contemporary Museum, also known as MuCAT (Musée des Cultures Contemporaines Adama Toungara), in collaboration with Astro Cast, presented an exhibition that delved into the uncertainty of the future during unsettled times.
The Culture Shock exhibition was held in Abidjan, Ivory Coast, and explored Africa’s future through art and technology, featuring traditional and futuristic artwork by three Ivorian artists.
On display across a large wall were dozens of masks specially curated for the event. The artist, Chula, chose to highlight Ivory Coast’s diverse cultural legacy through a combination of traditional and modern masks, which he believed highlighted the cultural backgrounds of people from all over the country.

With his paintings displayed against a colourful wall, Cris D, an AR/VR artist and co-founder of Poegnan Club, presented a more vivid version of African masks.

“Through my work, I hope to educate the youth about the wealth we have in our culture,” said the self-taught artist.

David M’Bengue, another exhibiting artist, looked to the future with two animated mini-films concentrating on the future of African towns. The 3D artist investigated problems around future building and urban planning through various themes. The exhibition encouraged visitors to reconsider Africa in the twenty-first century.

Culture Shock is on display until October 15, 2023.

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Derrick Chidumebi is a creative writer and growth marketer hailing from Lagos, Nigeria. He holds a Bachelor's degree in Industrial Chemistry from Olabisi Onabanjo University, Nigeria, and is the founder of The Eko Place, a media/marketing agency based in Lagos, Nigeria. Currently, he serves as a writer for Art News Africa.

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